If you offer different prices depending on whether the buyer pays cash or finances the vehicle, your advertising must disclose this clearly. You cannot advertise a low price that’s only available to cash buyers without disclosing that the price requires a cash payment. Similarly, if your advertised price assumes the buyer will finance through a specific lender or program (sometimes called a “conditional price” or “subvented price”), you must disclose the financing conditions.
This often comes up with manufacturer incentives. A manufacturer might offer a $2,000 rebate OR a special financing rate, but not both. If your advertised price reflects the $2,000 rebate, but the customer wants the special financing rate instead, the price goes up by $2,000. This condition must be disclosed in your advertising — the customer shouldn’t discover it for the first time in the finance office.